𝗙𝗿𝗼𝗺 𝗘𝘅𝗽𝗼𝗿𝘁 𝗛𝗲𝗿𝗼 𝘁𝗼 𝗜𝗻𝗱𝗶𝗮𝗻 𝗞𝗶𝘁𝗰𝗵𝗲𝗻? 𝗔𝗻𝗱𝗵𝗿𝗮’𝘀 𝗕𝗶𝗴 𝗦𝗵𝗿𝗶𝗺𝗽 𝗠𝗼𝘃𝗲 𝗔𝗳𝘁𝗲𝗿 𝗨𝗦 𝗧𝗮𝗿𝗶𝗳𝗳 𝗦𝗵𝗼𝗰𝗸.

Shrimp exports just hit a speed breaker. Andhra is turning the crisis into opportunity.

The US has imposed a massive 25% import duty on Indian seafood — a direct blow to Andhra Pradesh, India’s shrimp powerhouse.

For years, AP’s shrimp was grown for exports, not for Indian consumers.
But now, the state government is planning a bold shift — a rebranding campaign to put shrimp on more Indian pla

Why?
Because relying only on exports has become risky.
Even a 1–2% increase in domestic demand could help the entire aqua sector stay afloat.

What’s the plan?
Build a strong Indian shrimp brand
Run recipe campaigns to show how easy it is to cook
Organise seafood festivals and public tastings
Add shrimp dishes in midday meals and hotels
Educate people about the health benefits of shrimp

“This is like the egg success story. Shrimp is rich in protein, affordable, and easy to prepare. We want it on every Indian plate,” said expert K. Kutumba Rao.

The move is inspired by India’s egg branding model — and could protect the livelihoods of lakhs of aqua farmers.

Andhra is no longer just exporting shrimp.

It’s now exporting a vision — where Indian seafood feeds India first.