Progressive seafood company Blueyou has set a new standard in the industry by launching the world’s first animal welfare policy for a sustainable seafood portfolio brand. Developed in collaboration with the Aquatic Life Institute, this policy marks a significant milestone in addressing pressing issues in both aquaculture and wild-capture fisheries.
The visionary approach of Blueyou’s animal welfare policy has been commended by industry experts. Sophika Kostyniuk, Managing Director of the Aquatic Life Institute, lauded the company’s commitment to minimizing stress and suffering among aquatic species. She highlighted the policy’s focus on educating the supply chain and its pledge to transparently report progress, setting a commendable example for other seafood companies to follow.
Blueyou’s policy encompasses a holistic view of responsible seafood production, recognizing the importance of animal welfare alongside environmental and social considerations. Founder and Managing Director René Benguerel emphasized the company’s dedication to aligning seafood origins with planetary boundaries, including addressing the social and community dimensions of the industry and ensuring the welfare of species involved in production.
Key aspects of the policy include addressing critical issues in aquaculture, such as stunning before slaughter and the prevention of mutilation. Blueyou aims to make significant progress in these areas by the end of December 2025. Additionally, the policy promotes nature-based farming systems and prioritizes the cultivation of lower trophic species, setting high standards for stocking densities and water quality.
Blueyou’s initiative signals a positive shift towards a more compassionate and sustainable seafood industry. By prioritizing animal welfare alongside environmental and social concerns, the company is leading the way towards a more ethical and responsible approach to seafood production. As consumers increasingly demand transparency and accountability from seafood companies, Blueyou’s pioneering efforts set a benchmark for the industry to strive towards.
