Good To Go, a rapidly growing omnichannel startup is thrilled to announce its latest expansion initiatives targeting both North and South India. A significant stride in this expansion plan involves the acquisition of TenderCuts, a prominent brand and market leader in South India, particularly in Chennai. The strategic collaboration aims to amalgamate Good To Go’s expertise and successful practices in North India with TenderCuts’ well-established omnichannel market presence and robust brand recognition in the South.
Customers across North and South India are poised to benefit from this collaboration, gaining access to a diverse array of high-quality, hygienically packaged fresh meats and seafood, all conveniently delivered to their doorsteps.
Angad Singh, Founder and CEO of Good To Go, expressed enthusiasm about the acquisition, stating, “We are thrilled to welcome TenderCuts into the Good To Go family. This move will position us as the leading brand in South India, offering a remarkable variety of fresh meats to a broader customer base, while also contributing to the growth of local businesses.”
As part of this strategic acquisition, Happy Chops, a technology platform empowering local butcher shops with an online storefront and procurement support, will also join forces. Already making a positive impact with over 300 local stores in Chennai, Happy Chops’ successful model will extend to Delhi-NCR through this acquisition. This move aligns with values of inclusivity and sustainability, empowering local enterprises and fostering growth.
Currently operating 11 stores in Delhi-NCR, Good To Go, in tandem with TenderCuts’ 16 stores in Chennai, anticipates unlocking synergies that will propel the brand to an annualized value of Rs 300 crore in the next 12-18 months. This strategic partnership stands as a testament to the commitment of both entities to redefine the meat delivery landscape and enhance customer experiences across the country.
