ICAR-CIFA LAUNCHES “RANGEEN MACHHLI” APP TO REVOLUTIONIZE ORNAMENTAL FISH INDUSTRY

by Fishery News

The ICAR-Central Institute of Freshwater Aquaculture (ICAR-CIFA) has unveiled an innovative mobile application, “Rangeen Machhli,” under the Pradhan Mantri Matsya Sampada Yojana (PMMSY). Designed to cater to hobbyists, farmers, and professionals, this app is set to transform the ornamental fish industry by offering crucial guidance on fish care, breeding, and maintenance.

A MULTILINGUAL RESOURCE FOR ALL

With content available in eight Indian languages, the app ensures inclusivity, reaching diverse users across the country. It promotes awareness and engagement in ornamental aquaculture, making it an invaluable tool for both beginners and seasoned professionals.

KEY FEATURES OF “RANGEEN MACHHLI”

  1. Comprehensive Fish Care Information: Offers detailed guidance on aquarium management, helping users maintain healthy environments for their fish.
  2. Find Aquarium Shops: A directory to locate nearby aquarium shops, boosting visibility for local businesses and ensuring access to authentic products.
  3. Educational Modules: Covers topics like aquarium setup, lighting, filtration, and ornamental aquaculture techniques, empowering users with essential knowledge.

ENHANCING INDUSTRY GROWTH

The app not only empowers individuals with reliable knowledge but also fosters economic growth by promoting local aquarium businesses. By providing users with trustworthy resources, it ensures sustainability and enhances the ornamental fish trade in India.

This app is more than a guide—it is a bridge connecting enthusiasts, farmers, and businesses in the vibrant world of ornamental fish. Whether you’re starting your journey or looking to expand your expertise, “Rangeen Machhli” is the ultimate companion in ornamental aquaculture.

 

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