FreshtoHome, India’s leading domestic supplier of fish and seafood, is making waves in the industry with its impressive operations. The company delivers a staggering 35,000 metric tons of seafood annually to 5 million customers across 140 cities, achieving a remarkable 20 million deliveries each year.
Shan Kadavil, the co-founder and CEO of FreshtoHome, reveals that approximately 11 percent of these deliveries consist of shrimp. Kadavil’s journey from managing country operations for a global online gaming giant to revolutionizing the Indian seafood market reflects his commitment to transforming the industry. By focusing on online sales and forward-thinking branding strategies, he has effectively opened up the domestic market to high-quality seafood products.
The Indian seafood industry is undergoing a significant transformation, driven largely by the younger generation’s increasing preference for seafood. This shift in consumer behavior is creating a surge in demand for seafood, including shrimp, making the market increasingly important. Kadavil emphasizes that the rising appetite for seafood is a trend that cannot be overlooked, and FreshtoHome is strategically positioned to capitalize on this growing demand.
FreshtoHome’s success can be attributed to its innovative approach to seafood distribution. By leveraging the power of e-commerce, the company has set new standards in the industry, ensuring that customers have access to fresh, high-quality seafood with the convenience of online ordering. This model not only meets the evolving needs of consumers but also enhances the overall seafood buying experience.
As the Indian seafood market continues to expand, FreshtoHome remains at the forefront, driving innovation and setting benchmarks for quality and service. The company’s dedication to customer satisfaction and its ability to adapt to market trends underscore its pivotal role in shaping the future of India’s seafood industry.
